Originally published at Булшит Chronicle. Please leave any comments there.
It will very soon happen that people will get bored of “brand”. Any brand at all and in general of the word.
All branded will become so unwelcoming that the word itself will evoke nausea. There are 2 words that eagerly come to mind and that I would even more eagerly forget about: ‘brand’ and ‘positioning’. Don’t you already hate them?
Meanwhile it is high time to et up an un-branded company without any positioning and taboo the employees from using these words. The company that would make ’stealth’ products without a hint for the name. Good quality, different price range. The shop front will be decorated with the “The Shop” sign, all of the products will carry their own names ‘pants’, ‘jeans’, ‘blouse, etc. and NO LOGO anywhere in visibility. That would make our world a better place and the first company to open an un-branded store will enjoy the success equal to that of the Lumiere first moving pictures.




